British racing driver Toby Sowery is pleased to welcome Nouvie as a partner, bringing a fresh and modern approach to celebration into his 2026 season.

Based in Illinois, Nouvie is redefining the non-alcoholic drinks space with a premium sparkling wine alternative that delivers the full experience, without compromise. Crisp, refreshing, and thoughtfully crafted, Nouvie offers a sophisticated option for those looking to enjoy the moment while maintaining balance, whether at home, at events, or during the demands of a global racing schedule.

With an increasingly busy international calendar, maintaining focus and performance is critical for Sowery. Nouvie’s alcohol-free approach fits naturally into that lifestyle, offering a refined way to unwind and celebrate without impacting preparation or recovery.

As the season unfolds, Nouvie will be part of Sowery’s journey both on and off the track,  a brand that reflects a modern mindset around performance, wellbeing, and enjoying the moment.

Discover more about Nouvie and order online at: drinknouvie.com