Toby Sowery is a GREAT Champion, part of a distinguished network of British figures and organisations working alongside the GREAT Britain & Northern Ireland Campaign to showcase the UK on the world stage.

Spanning sport, culture, business and innovation, the wider GREAT Champions network includes figures such as Sir Elton John, Gareth Southgate and Olivia Dean, united by their ability to represent British excellence internationally.

As a British racing driver competing on the global stage, Toby brings motorsport into that story. His role creates a natural intersection between sport, British business and international opportunity, using the global reach of racing to champion UK talent and innovation, strengthen international relationships and support the conversations that help British companies look beyond their home market.

For Toby and his partners, racing is more than visibility. It is a platform for connection, bringing British ambition into international markets and creating opportunities for business, trade and collaboration beyond the racetrack.